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‍1. I keep in touch with clients beyond our work together.

Just beccause someone stops paying me doesn't meanI stop caring about them. I always encourage my clients to share things they wanna share with me beyond our time working together because I genuinely like them and care about them.

In fact, I invited all my long-term 1:1 clients to my 30th birthday last year because just like I was a big part of their life last year, they were a big part of mine - and I wanted to celebrate this special birthday and our successes together.

And guess what?!

Not ONCE has a past client expected free mentorship from me just because I wasn’t keeping *high boundaries* and keeping them at a (fake) distance.

I call in very empowered, soul-aligned clients so why would I keep them at a distance?

So that they’ll keep paying for mentorship? They’ll do when they want to have that kind of support again. (we all know being friends with someone is different than being their client - the level of support is just... different).

However, I know many women are afraid to get this close with their clients because they are either afraid for them to see who they *really* are behind the scenes (when there's more fake than real) or because they secretly actually do feel like they're better than their clients and that they aren't "at their level".

My very honest opinion?

That's a lack mentality (yes, not everyone making multiple 6-figures or even 7-figures is actually that #abundant) and it can come in very sneaky ways.

My motto: if I love you, I love you

& I wanna hear from you.

Some of my past-clients and I even meet up on Zoom to catch up or hang out - with absolutely zero agenda for a sale to happen, but just for genuine connection because we love and appreciate each other. I love it & I don't intend on changing it - even if it costs me time that I could be spending making more money. That is not the life I signed up for. I'm charging the money I'm charging to be able to do this & not have to be glued to work all the time.

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2. I pour *a lot* into my clients

For years, clients have been commenting on how blown away they are by the amount of love & care I pour into my containers.

To me, this is natural because again, I care. And I know there’s so much magic that happens between the lines, so much that can only occur when you don’t see your client as a client, but as a HUMAN. Most times, it's not that my clients are lacking the strategy to create what they want to create, but that limiting beliefs come creeping in, or they simply desire to feel SEEN and validated in their feelings - which I'm happy to provide in a world that's all about productivity and sucking it up.

I don’t believe in overly hard boundaries, I don’t believe in scaling at the cost of human-to-human connection.

Instead, I believe in *get ready for the cheese* LOVE. I believe in filling my own cup so much it overflows and from that place, I can give abundantly without overstretching myself. This is, in my opinion, why many business coaches will try to cut communication short - it exhausts them too much which to me is just a sign of a client being out of alignment or the coach being out of their own alignment.

Because I am very devoted to keeping my own cup full, I’ll gladly send my clients a quick voice note at 10 in the night if I just had a huge impulse for them. And I don’t intend on changing it because I love it this way!

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3. I offer custom 1:1 packages

To scale, we’re taught to give less access, have one high-ticket offer, and make no adaptions - the right woman will book it.

First of all, I’ve scaled my business with high-touch 1:1 by charging less than what it’s easily worth & more than enough for me to live a comfortable life with only a few clients.

Second of all, I love working with a VERY high-caliber of a woman.

Women who are already very successful. I add so much to their lives by bringing in more simplicity & pleasure - it’s a match!

THAT woman, she is not a fan of one-size-fits-all & she doesn’t like to throw out money under the name of #abundance...

...and I’m happy to make her an offer that feels like a HELL YES.

Does it require a bit more time to create that vs. just selling something from the shelf? Yes.

Am I happy to provide premium service to a premium buyer? Yes.

So I don’t intend on changing that.

I think it's weird that in the (business) coaching industry everyone is so obsessed with pre-made packages. Outside this *bubble*, customized offers are the norm and I love getting inspired by businesses that have nothing to do with mine - which is how this way of working came to be.

PS: I wouldn't do this, though, if it wasn't giving me life and I will change that, if it ever stops feeling aligned.

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4. Focus on 1:1 work

I remember the day I sat in a free call from one of my mentors where she mentioned how smart she thought it was to start your business with a high-ticket 1:1 offer. It was the first time, I felt like how I had built my multiple 6-figure / year business was not *less than*, but actually genius.

For the longest time, I thought I couldn't possibly be a great business coach because most of my income was coming from 1:1 work. I saw posts of other coaches saying it was not sustainable, and just plain stupid.

The thing is: I love working with clients in a 1:1 setting. I always have. It's how I started, and it only got better and better over time when I learned how to call the absolute dream clients in vs. just anyone willing to pay.

As I said before, I've essentially scaled my business with 1:1 clients - by raising the prices whenever it felt appropriate. Easy peasy & clearly working.

Over the years, I've learned that I can give zero f*cks about what some business coach on the internet says about how to make millions. Most of them look miserable and exhausted, or embody a lot of *cool girl energy* that I have no admiration for.

I'm sharing this not to spread any bad vibes but because it took me quite some time to find out that I can just ignore other peoples' advice and strongly disagree LOL

Just because someone makes more money than you doesn't mean you need to listen to them (even though some like to say that).

Anyhow, I love 1:1 work and that's why I don't intend to offering any less of it.

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5. I show imperfection

Sayings like "Position yourself as an expert", or "Become an authority in your niche" can make us believe that we have to become the perfect human who doesn't make any mistakes. I make mistakes. I am human - just like you - and I don't want to add to the often-fake social media world by pretending I'm perfect. F*cking exhausting.

I do live a very good life, I know how to have a damn good time & consider myself one of the happiest people I know, but I still make mistakes, I still get my heart broken and not everything just bounces off of me.

To me, being vulnerable and open isn't a branding tactic to *build connection*, but it's how I live. It's who I am and it's something I care about (at the same time, I will not pretend to have problems just to be relatable which is something I've done in the past).

Many business coaches tell you to create a strong brand and then basically hide behind it. That's not my jam.

I want real human connection, I want my clients to be open with me - and that works only on an eye-to-eye level if I'm willing to be open as well.

Plus, being imperfect is kinda fun. You don't have to pretend, and wear your heart on your sleeve.

I love it & I don't intend on changing this.

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6. I prioritize relaxation over action & I talk about it

Okay, we cannot go into aaaall the depths & nuances here (cause there's A LOT), but I really wanted to mention this here because it's important.

I'm not shy about the fact that I don't work super much and that I'll always prioritize my own wellbeing & my relationships over my business. I am vocal about the fact that I let myself get paid well so that I can fill my own cup and be the best version of me that I can be. I even made a podcast episode about why I let my clients pay my personal trainer, you can listen to it here.

I know it's not everyone's cup of tea & it certainly goes against what most people preach, but I've always gotten the best results when I was RELAXED - and I've seen the same with my clients time and time again. In my opinion and experience, we have it all wrong in society: first relaxation, then work. Again, pouring from a FULL cup.

I don't wanna work hard to one day (when I'm sick or burned out) be able to live a relaxed, happy life. I want to feel my absolute best while I build my legacy. And to me, there's nothing admirable in working yourself to the ground for something. Fill your own cup, then pour from overflow. Your own oxygen mask first.

When we feel good, we do good. When our cup's full, we can help someone fill theirs. When we're relaxed we do the things we wanna do, we dare bigger. Everything becomes easier - and more fun which is exactly why I don't intend to changing how I roll in my life and business.

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Dare to play your own Game

I hope this post inspired you to make your own rules, to draw outside the lines & to bring more humanness into your business. We don't need more cool boss babes, we need more real connection. More authenticity and more women really paving their own path rather than following the path of someone else.

If this got you all fired up, I encourage you to just capture your thoughts in a post, and share it with your community. Let them know what you are doing differently from what most say you should do. There's so much you get to own & celebrate more.

PS: Here's a podcast episode all the way from 2021 where I talk about "traditional business advice I'm consciously NOT following" and what I'm covering there is entirely different from this blog post, so if you're curious, tune in.